I attended a wine marketing seminar at Crushpad this weekend. It was worthwhile just to meet some of the other crazy people who do this sort of thing (ie, start a wine business) and hear their success stories, but there were also some speakers who gave excellent advice. Elaine Marshall’s discussion of electronic marketing was particularly interesting. (Think: Can Twittering actually lead to sales?) Here were my main takeaways/action items (eww, that’s such a job-y phrase) from the afternoon:
1. I need to rework my website for search engine optimization and sales conversion (meaning, make it easier for search engines to find Je Suis Wine and for customers to buy Je Suis Wine.). Pretty excited for that, actually.
2. It’s time to bite the proverbial bullet (goldfish crackers here filling in) and bring my wine to some restaurants. One hundred percent direct sales — that’s you guys — is a lovely idea, but very, very difficult, so let’s see if we can’t get some sommeliers interested.
Trying not to get discouraged, but it’s annoying that in my day job I’m a very successful marketer of food products, while with Je Suis, I fluctuate between lost and unmotivated. I know that wine can’t sell itself, but Je Suis had so much personality… I guess I thought it might just charm its way out of storage.
But enough negativiwhining, be on the lookout for the new and improved JeSuisWine.com coming soon!