What’s black and white and red all over? Wine clubs run by the New York Times, San Francisco Chronicle, and Wall Street Journal, for starters. Looking to up their revenue streams, it seems that major papers are turning to the kind of content that can’t be guzzled for free online. It’s actually a brilliant idea, especially considering the trust built up over decades in the knowledgeable folks behind the food and wine sections.
But how strange if all the papers were to collapse and only their wine clubs remain! The next generation might grow up associating the New York Times with small-batch California Chardonnay. Will our children never know the squeaky feel of newspaper ink on their fingertips? I’m not sure if I care, but it makes me a little nostalgic. Dr. Vino and his readers offer some interesting perspective in the wine clubs as convenient vs. impersonal debate. As for certain local papers, well, let’s just hope that the quality of the wine beats the quality of the reporting… (ouch!)