With the economy the way it is (when you figure out exactly how it is, please let me know), there’s been a bit of balking (yep, I’ve heard the balks) at the idea of paying $45 for a bottle of wine. So, I thought it was about time to address the value issue. Value. In the retail marketing biz, that’s is a word that gets tossed around like spring mix in a salad spinner, but value — or perceived value — is something that helps all of us make purchasing decisions, whether we know it or not. And let’s be honest, I’d like to sway your purchasing decisions over in this general direction. So, without further ado, I present to you the factors that make my when a good value, a.k.a:
WHY TO SPEND $45 ON A BOTTLE OF JE SUIS WINE
1. It’s all in the fruit — Better grapes make better wine. It’s a simple concept, and one that we’re all familiar with in regards to ingredients in food. Why does Chez Panisse make a better salad than Chili’s? Among other things, their salades begin with the freshest, highest-quality produce. It’s the same with wine. Je Suis grapes come from the finest vines in one of the finest vineyards in California, making them some of the finest grapes in the world. There’s some good heritage in that bottle.
2. Pure talent — It isn’t enough to start with the best grapes, you also need to have the know-how to turn them into beautiful wine. The winemakers who helped craft the Je Suis wines have won awards for their skill and worked for such wineries as Clos du Val and Opus One. These guys are artists. No, they’re artistic geniuses.
3. Knowing where your food comes from — Oh yeah, hi, I’m the owner of the company. Maybe you know me personally, maybe you’ve been following along online, maybe you joined my Facebook page because you thought it was for fans of French indie film. In any case, you probably know a little something about the story behind the wine. That’s a whole caseload more than you can say about any of those wines on the shelf at TJ’s, right?
4. A transporting experience — No no, I’m not talking about the cab you have to take home from the party where you’ve had too much wine. Je Suis offers a chance to relax and spend some time focusing on your senses, your dreams, the conversation, the sunset, whatever you like. It’s a moment outside of normal life. In short, a little taste of luxury. And by the way, $45 for some bona fide liquid luxury with a side of great memories isn’t all that bad.
5. It tastes really, really good. The proof is in the taste buds, my friends.