“For $39, you purchase futures on an awesome 2007 Napa Cabernet currently aging in French oak barrels. The wine will be bottled in August 2009. If the Dow goes down, you get an economic stimulus check of $2 per bottle for every 100 point drop. If it goes up, then your 401K is looking good and the maximum of $39 is a steal for similar wines we produce that command $75+ at retail. Bull or bear, you can’t lose.”
Here’s a rather dramatic video:
Clearly their little marketing ploy is a highly effective one because I’ve decided to buy a bottle or two. If anything, $39 for a premium Napa Cab is a terrific bargain. And, the payout–if there is one–is on my half birthday, so it’ll be like an unexpected gift.
Since Crushpad bases returns on the closing value of the Dow on the day you purchase the bottle, the tricky part is figuring out when to buy. Unlike normal investing, in this case, I’ll want to try to buy when the market is relatively high. But, I also must purchase before the bottles sell out.
Now this is my kind of economics.