Well, it’s been long enough.
News on the Je Suis front: My application for a trademark has been denied by the powers that be because, it appears, the Mondavis have a label called I’M (for Isabella Mondavi). As much as I would love for my tiny, 2-barrel, virtu-winery to be a true threat to the Mondavi Empire, it really isn’t one. Yes, arguing with the TM office is a possibility–and I do think that I have a good case (what with the whole French, not my initials thing)–but that’s pricey. Several cases worth of wine pricey. Maybe that’s why they call it making your case.
Thank Bacchus we don’t need trademarks on our childrens’ names.
So, I’m debating whether or not to argue this… Actually, no, I’ve pretty much decided to go ahead and use the name. Enough of this silly, willy nilly, there-is-no-name-you-could-come-up-with-that-hasn’t-been-taken madness. Enough! Now I’m just feeling dramatic. And hoping that Isabella does not come along reading my blog and squashing my little grapes of Je Suis joy. Although, that probably wouldn’t be so bad for business. I can see the headlines already:
I’M TAKES ON JE SUIS FOR RIGHT TO BE. IDENTITY CONFUSION ENSUES. FRENCH ARE ANGERED.
In the meantime, it’s actually getting to the point where I need to start setting up websites, finalizing labels, planning out some packaging, and marketing away.
Next up: Why being a professional copywriter doesn’t help a smidgen when you’re trying to write your own label copy.