This is awesome. According to a BBC News article today, psychologists have found that listening to certain types of music while you sip will affect the way that you taste the wine. For instance, subjects rated white wine 40% more zingy and refreshing when they listened to Just Can’t Get Enough (a “zingy and refreshing” song), and they found red wine 60% more powerful and heavy when they listened to Orff’s Carmina Burana.
Chilean winemaker Aurelio Montes (who, incidentally, plays monastic chants to his maturing wines in barrel — I guess the BBC wanted to leave that story for another day) offers recommendations for music and wine pairings that will, um, make beautiful music together. For Syrah, he suggests: Nessun Dorma (Puccini), Orinoco Flow (Enya), Chariots of Fire (Vangelis), and Canon (Johann Pachelbel).
I’m sure the study didn’t take into account the associations that some of us already have with the music. I know plenty of people who mainly just feel like vomiting when they hear the Pachelbel Canon. Anyway, I’m going to experiment and see what the Buena Vista Social Club does for the bottle of Red Diamond Merlot in my kitchen. As long as the music doesn’t make it taste like a Cuba libre, I figure it can’t hurt.