Some bad news: My trademark lawyer thinks we probably won’t be able to register the brand name Zebra Wines, given the similarity to a certain other zebroid brand (with a far inferior design scheme, if you ask me). Ah, the joys of stumbling in the dark through a business for the first time. Silver lining: We get to start from scratch and come up with a brand concept so incredible that we’ll be thanking our lucky zebras that we were forced to come up with something new. Here’s your big chance to participate in the shaping of a brand spanking new premium wine brand. Post a comment or send along an email if you have any name ideas. If I end up using your name, maybe we can consider working out some kind of prize. Yes, perhaps even a quaffable prize… Some words to spark your imagination: Elegance. Smooth. Hip. Young. Attitude. Class. Rubies.