La Belle Label

The lovely Ms. Feller has worked her magic on the Je Suis labels, so I thought I’d give you all a little sneak peak. Drumroll please…

prrrrrrummmmmmmmm (that’s my drumroll)…

Just a little piece to whet your appetite

I’m so pleased with the way these came out. Aside from the fact that Jenny is freakishly talented and could make a big hairy monster look beautiful, these labels also really reflect the brand story, which is all about how the wine expresses its personality to you, personally. Aren’t you excited to see the whole thing? Well, you’ll just have to wait. And I’ll have to wait to see them on the bottles!

Speaking of which, I’ve also chosen the style of bottle I’d like for each wine. The Syrah will be in 750 ml, antique green Bordeaux bottles:

And the Petite Sirah will live in 750 ml, antique green Burgundy bottles:

I thought that the modern lines of the Bordeaux suited the very hip Syrah, while the romantic curves of the Burgundy were better suited to the seductive Petite. I’m told that the antique green makes the wine look delicious and rich, whereas some other glass colors can give kind of a dusty effect. I’m also using natural cork and (putting aside sustainability in favor of aesthetics, eek) silver tin capsules. It’s going to be gorgeous, darling, simply gorgeous.

Next up, I’ll try to address Sarah B.’s questions from last week’s post, so get ready for some learning and scrounging for truth.