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The bad news first? OK.

New Vine Logisitics, the company that was handling that fancy schmancy shipping to Massachusetts (and New Jersey), has gone out of business, meaning that Je Suis wine orders cannot be shipped to those states right now.

If you are a shipping & fulfillment geek, you can read more details here. Otherwise, I will let you know when a new company steps up to the plate (steps up to the glass). In the meantime, it’s time to reconnect with those old friends in New York.

Now for the good news.

I have come a cross a brilliant product that may change your life. Or, if not your life, at least the way your teeth look after you drink red wine. Borracha (motto:”Just because you’re a borracha doesn’t mean you have to look like one.”) makes Wine Wipes, little orange blossom scented pads that–with a simple swipe–relieve the embarassment of wine stained teeth (a.ka. dirty mouth, tannin teeth, malbec mouth, red badge of courage, wine tattoo). And, they come in a little mirrored compact. How cool is that? I love this idea, since I really do not like wine tattoo and wine really likes to tattoo me. I’d never give up drinking my favorite inky purple wines just to maintain my pearly whites, but it would be nice not to have to worry about staining, especially when photography is involved.

Wine Wipes 3 Pack

I haven’t tried these yet, but I’ll let you know how they work if I ever do a test run. In the meantime, I shall walk around proudly with teeth and lips tinted the loveliest hue of Je Suis Syrah.

Grapegeist

Hello loyal readers. My, how fast the weeks go by with nary a blog post. Nary, I tell you. A little word of advice to all the aspiring winetrepreneurs out there: Do not attempt to launch a wine brand three months before your wedding. Well, unless you’ve hired one of those Hollywood wedding planners who takes care of every detail down to the little ribbons tied onto the little flags tied onto the the ends of hors d’oeuvre toothpicks hand painted to match your gown.

But that’s not actually what I wanted to talk about today. I’ve been thinking a lot about personal taste again and feeling very passionately that it’s time to shift our thinking when it comes to wine. I’ll warn you now that this could get a little emotional.

A huge part of what drove me to start a wine brand was that almost all of my friends (people of all ages and genders) had spoken to me about feeling self conscious about ordering wine in restaurants, picking out bottles in the store, and (most frequently) not tasting hints of black raspberry and freshly tanned leather in their glass. They all seemed to have developed a strange fear of Wine Judgment, which, I’m pretty sure, had never actually unleashed its snobby wrath on these poor trembling souls. And I should know; I’m one of them! Or at least I was.

Somewhere around the time when Je Suis was blossoming into a drinkable reality, I started thinking about what we taste, how we describe what we taste, and why the heck that makes us all so afraid. It’s no fun to worry about what we’re supposed to be drinking, I thought. Wouldn’t it make more sense to embrace the fact we each taste differently and to describe our taste experience in terms of where the wine takes us? Which images and memories it conjures? What kind of personality we imagine it to assume?

In vino veritas, people! Not in vino metus! [That's fear in Latin. I had to look it up.] In wine you discover the ultimate truth: what distinguishes your taste buds and your imagination from the sniffing, swishing dude sitting next to you.

Now, I want to be clear that I highly respect the precise science and the beautiful art of winemaking. Some wines are better than others. (Je Suis is better than them all.) And developing your taste for wine can open those same old taste buds to more colorful, complex experiences. But, I believe that it is impossible to truly appreciate the labors of the winemakers and to realize the full potential of a wine without relaxing, enjoying, and accepting that whatever you taste cannot. be. wrong.

Something to think about next time you’re faced with a wine list. Of course, the easiest way to guarantee that you will love the wine you pick is to always drink Je Suis Wine.

Wine in Design

Today, let’s take a little break from the business of wine and talk about one of my favorite parts of the wine experience: glassware. Oh, how I love wine glasses and flutes and decanters and stemware of all kinds! If you’ve ever sipped wine from a tumbler, or a mug or one of those red plastic frat party cups, you’ve probably noticed that the drinking vessel is a huge part of the way that you perceive and enjoy wine.

The FiancO and I have been registering for our own real stemware (So long, IKEA glasses, we’ve enjoyed breaking one of you every week and not caring…) so this topic is top of mind, and in my hunt for the sexiest, most elegant glasses, I’ve come across some very, very cool designs in glassware.

Here’s an amazing compilation of unusual and creative glassware. Kudos to the self-stirring tea glass and the happy people reversible glasses for design and functionality, but I think my favorite on the page is the Float Tea Lantern by MoloDesign. It took all my willpower, and then some, not to register for this beauty.

Float Tea Lantern

And then there are Kacper Hamilton’s 7 Deadly Glasses, which he says, “are based on the 7 deadly sins. Each glass encapsulates a sin, which is revealed through the ritual of drinking. The ‘7 Deadly Glasses’ are about celebrating passion and encouraging the user to be sinful in a theatrical fashion.” Hardly surprising, my favorite is gluttony:

For our everyday barware, however, we’re going with something a little less provacative. I love the flared edge of these Zelda martini glasses from Crate & Barrel:

And I can’t stop looking at these delicate Denby “Oyster” flutes that look like closed roses:

What do you think? I see many happy sips in our future.

That’s a bit of Walt Whitman’s “Aboard at a Ship’s Helm” from his “Leaves of Grass” collection. It’s the perfect lead-in for today’s big news…

Je Suis wine can now be shipped to residents of Arizona and Massachusetts!

Of course, your wine will probably arrive by land or air, not by sea. And really, Mr. Whitman lived in New York, so he would have been able to have the wine shipped to him all along… But that’s really not the point.

So, Bay Staters and Grand Canyoners (hmm), order away. Please note that the shipping expense may be slightly higher in these states, since the wine must legally be handled by at least four parties in transit. Orders can take anywhere from 10 to 14 days to reach you. But won’t you be ever so happy when it shows up right at your doorstep?

http://www.victorialodging.com/files/pallada-tall-ship.jpg

Well my friends, a Syrah is born. Vital stats:

Name: Je Suis Syrah

Date of birth: 3/14/09

Time of birth: 14:00

Gestation: 16 months

Condition: red, perfect

Weight: heavy

I’m not sure I can adequately convey the excitement of finally holding  a finished bottle in my hands. For a year and a half, winemaking has been an adventure, a diversion, a hobby. But now—whoa—it’s a business. What a feeling to have created a real product, something that people can look at and hold and feel and taste! And let me tell you, I cannot wait for you to taste this wine.

But, a quick note before you start planning dinner parties. Just as I am a little bit in shock from this whole process, so is Syrah. Bottle shock, that is. Not only the name of a sweet, silly little film staring Alan Rickman, bottle shock is a very real side effect of the bottling process. Imagine for a second that you’re a barrel of wine and you’ve been chilling out in oak for a year or so, when all of a sudden you’re pumped through a hose, spat into bottles, vacuum sealed, and tossed into boxes. You’d be a little upset, right? Sure, but after a while you’d get used to that cozy little bottle. And that’s exactly what happens with the Syrah. For a month or so, it will need some extra TLC. Meaning, if you order wine now (and go for it, by all means) and simply can’t keep yourself from opening a bottle right away, you’ll want to decant it once or twice before drinking. Over the next few months, the wine will continue to relax and improve, and by May or June, it won’t need any decanting. It’s actually fun to set aside a few bottles and open one every couple weeks to follow the progress of the wine.

And for that matter, why not buy a case and open a bottle every year? Je Suis Syrah is already a gorgeous supermodel wine… just imagine what she’ll be like in ten years. Don’t wait to buy yours though, because I have a feeling it’s going to go fast.

P.S. (post script) Massachusetts residents, I’m still waiting for the shipping paperwork to go through. I’ll let you know as soon as it happens. In the meantime, don’t you owe your friends in New York a visit anyway?

P.S. (Petite Sirah) You’ll notice on the website that you can reserve bottles of Petite now. They’ll be shipped to you after we bottle, some time around June. What an amazing mid-summer treat that will be.

I’ve just come from Crushpad and I’m happy (oh, so very happy) to report that after her little chill out session, Syrah is back and better than ever. Wow, is this a good wine. There’s a ton of fruit in the nose—it smells like picking berries on a late summer day—and then in the mouth it’s rich and complex with the texture (*swoon) of pure satin. Soft and luxurious and mmm… It ends with a lingering spicy, peppery aftertaste. Basically, if Syrah walked the red wine carpet, she’d wear this:

Carlos Miele

Carlos Miele

Acid Bane

Here’s what’s going on with my Syrah and its growing pains. According to the Crushpad winemakers, the acid is a little bit high.

Mini science lesson: Tartaric acid occurs naturally in grapes and is essential in the winemaking process. It helps maintain the wine’s color, lowers the pH of the fermenting juice to a point where bacteria cannot survive, acts as a preservative, and (in the right proportions) enhances the taste of the finished wine.

What does it mean if you have too much acid? In this case, the acid is masking all the wonderful juicy fruit flavors in the Syrah, so it tastes flat, dries out your tongue in an unpleasant way, doesn’t have the nice round, velvety mouthfeel that it should, and generally tastes kind of yucky. So sad.

Luckily, acid levels are fixable. We just have to peel back the ugly acid mask to reveal the sleeping oeno-princess within.

How exactly? The first thing we’ll try is putting the wine in the cold room for a few days. This is called cold stabilization. As it chills, some of the acid should crystalize (tartrate crystals from tartaric acid) and precipatate out of the wine. We can then separate the wine from the crystals. Wikipedia tells me that the tartrates remaining on the inside of the barrels were once a major source of industrial potassium bitartrate, a.k.a. cream of tartar. Meringues, anyone?

I’ll let you know how the cold room goes and report back when I go in for a tasting. So have no fear (I don’t), Syrah will once again be the supermodel wine that she once was.  And if she’s anything like my little Pet, here…

Je Suis Petite Sirah, the best wine in the world

Je Suis Petite Sirah, the best wine in the world

… well, lookout world!

And a month later…

Thank you all for continuing to check in with the blog even as I’ve been sort of checked out. A couple big pieces of news for now, and tomorrow I’ll post some details from this afternoon’s tasting at CrushPad. (It rocked. My teeth are still purple.)

1. Je Suis Syrah bottles in March!! I learned today that there are still a few kinks to work out — namely that the acid is WAY too high — but all will be fixed and ready to go in just a few weeks. Wow, has it really been 16 months already? Yes, it has.

2. Through some fancy three-tier shuffle duffle triple dance legal thingie, I will eventually be able to ship wine to Massachusetts! And Arizona. (Any AZ fans in the house?) It will take at least a month for all the paperwork to go through, but then all of you bean-eating, Sox-loving, r-dropping folks — and those in the brownish state of Arizona — will be able to have some beautiful Je Suis wine shipped right to your Puritan ancestral doorsteps.

2. jesuiswine.com is revving up. You can visit it now in the preliminary stages, but you can’t order yet. I’ll keep you posted. Which brings me to…

3. the newsletter! If you are interested in receiving the Je Suis e-newsletter, please send me an email at info@jesuiswine.com. It’s the best way to keep up-to-date with availability and special deals on the wine. If you are a close friend or related to me in some way, you are probably going to end up on the list anyway. Please don’t be offended; it’s the best un-spam you’ll get all day. Promise.

Now it’s time for my nap. More soon, more soon.

Sarah B. has been tremendously patient waiting for me to post answers to her questions. (Has January been the most dramatic month of anyone else’s life?) So without further ado…

BACKGROUND FROM SKB: My adviser and I took a potential faculty candidate out to dinner… Well she was Australian and apparently knew her wines (better than ME let me tell you). We weren’t at a restaurant that had a sommelier but we just had a waiter. My adviser and this candidate hemmed and hawed about what wine to order (good lord it took 25 minutes just to PICK a wine… I mean really… it seemed an inordinately long time given that we hadn’t ordered FOOD and I at least was super hungry!). Okay they eventually decided on some zinfindel (a red). I was gunning for a chianti but didn’t voice my opinion for fear that it would lead to another round of discussions that could prolong the ordering of actual food… When the wine came it was neat – they brought this vase & a little shot glass and they poured a bit into the shot glass (a classy one… not like party in cancun shot glass). They waiter let my advisor (the only guy at the table) sip it to deem it acceptable – when this was confirmed, that the wine was in fact good, he poured each of us a glass and then the rest into the vase.

Q: If you don’t know what you are going to order, or what the breakdown of what people at the table are going to order, how on earth are you supposed to pick a wine? Don’t some wines go well with chicken vs. fish vs. beef…? (I personally only really enjoy reds and I have a very very poor ability to discern any differences beyond… red & white… shameful I know but whatever).

A: Certain wines go better with certain foods, yes, and you can build up some very basic knowledge to help lead you through the wine list in that way. For example, the fats in rich foods will lessen the experience of those mouth-drying tannins in wine, so very bold, tannic red wines go well with rich, fatty meats. And if you’re planning on having a few different wines throughout the meal, you probably want to start with whites or lighter, dryer reds. However, the most important rule in ordering wine is to choose a wine that you love. These days people are breaking the pairing “rules” all over the place, and it’s about time that it became an accepted practice! The first step is to discover the varietals or regions whose characteristics taste good to you. Once you’re familiar with a few styles, you’ll be able to pick the ones that you’re in the mood for at that particular meal. And I personally believe that there is nothing that doesn’t pair well with sparkling wine, even peanut butter and jelly.

The other thing to keep in mind when you’re ordering is that the sommelier is there to help you. They don’t expect you to be familiar with all of the wines on the list, and it is their job (and hopefully their pleasure) to offer you some guidance. Most good restaurants will have built a wine list specifically to complement the menu, so it’s hard to go wrong. In addition, the server can usually recommend a couple wines that will really suit the entire menu, which is great if you have a group with diverse food tastes or if you plan to order a range of different dishes.

Q: MUST waiters always assume the guy at the table knows the most about wine? What’s this custom all about? What’s with the letting the guy taste first?

A: You know, I started to answer this question from the male-dominated wine industry angle, but I actually think that the issue has less to do with wine and more with gender roles in dining establishments. Etiquette and chivalry, if you will. After all, don’t most servers still place the bill in front of the gentleman, too? (I happen to believe that this is actually pretty charming, but I’m definitely more of a romantic than a feminist.) Anyway, a waiter/sommelier might defer to the gentleman at the table because he’s the one who’s more likely to be concerned about looking manly in front of his date. And tradition tells us that confidence — not necessarily knowledge — even in menu reading, is a sign of manliness. However, these days, I think you’ll find that servers are more egalitarian about things. They’re likely to address all of the diners at the beginning of the process, and then will probably shift their focus to the one person who TAKES CONTROL. Interestingly, when Oren and I go out to eat together, the server tends to address me. I think this can be kind of weird for Oren, but it’s just the result of me taking more control of the ordering process. I feel more comfortable looking at a wine list, so I speak up, so the sommelier defers to me. The woman. Roar.

Q: IF there is a table of 3 or 4 women, what’s the protocol for letting someone do the ‘take-one-for-the-team’ taste test?

A: First of all, flip around your thinking and remember that choosing wine should be a positive experience. The sommelier is there to please you, not test you. So I like to think of the taste test as an honor and a privilege. You get to decide the fate of the entire table. Nice! And in truth, you will very very rarely need to reject the wine. The point of the tasting is not to decide if the wine will pair well with the meal (your sommelier should have helped you with that before you ordered), it’s just a test to make sure that the wine isn’t corked. And to answer your question, I would give the taster to whichever woman took the reins in ordering the wine or whomever you think will best be able to judge whether the wine has gone bad. If you’re all at about the same level, give it to whomever is most comfortable under that little bit of pressure. And remember, a simple nod is all that’s needed to confirm a successful taste test!

La Belle Label

The lovely Ms. Feller has worked her magic on the Je Suis labels, so I thought I’d give you all a little sneak peak. Drumroll please…

prrrrrrummmmmmmmm (that’s my drumroll)…

Just a little piece to whet your appetite

Just a little piece to whet your appetite

I’m so pleased with the way these came out. Aside from the fact that Jenny is freakishly talented and could make a big hairy monster look beautiful, these labels also really reflect the brand story, which is all about how the wine expresses its personality to you, personally. Aren’t you excited to see the whole thing? Well, you’ll just have to wait. And I’ll have to wait to see them on the bottles!

Speaking of which, I’ve also chosen the style of bottle I’d like for each wine. The Syrah will be in 750 ml, antique green Bordeaux bottles:

http://www.made-in-china.com/image/2f0j00MCVtBSNhMIkKM/750ML-Bordeaux-Bottle.jpg

And the Petite Sirah will live in 750 ml, antique green Burgundy bottles:

http://www.made-in-china.com/image/2f0j00UenaGVkJHRoLM/Burgundy-Bottle-2522-.jpg

I thought that the modern lines of the Bordeaux suited the very hip Syrah, while the romantic curves of the Burgundy were better suited to the seductive Petite. I’m told that the antique green makes the wine look delicious and rich, whereas some other glass colors can give kind of a dusty effect. I’m also using natural cork and (putting aside sustainability in favor of aesthetics, eek) silver tin capsules. It’s going to be gorgeous, darling, simply gorgeous.

Next up, I’ll try to address Sarah B.’s questions from last week’s post, so get ready for some learning and scrounging for truth.

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